top of page
Affix Studio motion graphics and design
Explainer animated videos

Explainers

​

Click below to watch the step-by-step processes of how an explainer video is made.

An explainer video is a short, engaging clip (usually 60-90 seconds) that simplifies complex ideas using visuals and a clear script. It's a fantastic tool for your business because it quickly communicates your value and messages to your audience. In today's fast-paced digital world, where attention is fleeting, explainer videos grab and keep viewers' attention, making them more likely to remember your message and contribute to building brand awareness and credibility. It's a friendly and effective way to connect with your audience and stand out in the online crowd!

We work from startups to medium-sized companies on a wide
range of industries such as healthcare, education, technology, and finance.​​​

​​​

Stats

​

In 2024, recent data shows that approximately 91% of people in the UK watch explainer videos to learn about products or services. Additionally, 82% of viewers are persuaded to make a purchase after watching, while 72% prefer video content as their primary method of learning about products. These figures underscore the strong influence of explainer videos in the UK market.

Source: Wyzowl, 2025

​

Strategy


Video strategies are just as important as producing engaging content. Success depends not only on creating compelling videos but also on effectively targeting the right audience or customers. 

 

ROI

Maximize the ROI of your video content and social media campaigns with our advanced video tracking software and expert analytics management team. Leverage social media monitoring to gather valuable insights that will inform and optimize your future campaigns.


Making your video work across multiple platforms​

​To effectively utilise your video content across different social platforms and marketing collateral.

Explaner video_cutdowns.png

Different ways to distribute your video content
​

1. Tailor Content for Each Platform

  • Instagram & TikTok: short, engaging, and visually dynamic videos (Reels, Stories, Shorts).

  • YouTube: Longer, in-depth content such as tutorials, explainers, or case studies.

  • LinkedIn: Professional and educational content that builds brand authority.

  • Facebook: A mix of short clips and longer videos with captions for engagement.

  • Twitter (X): Snippet videos with compelling hooks to drive traffic.
     

2. Repurpose Video for Different Formats

  • Turn long-form videos into shorter clips for social media.

  • Convert videos into GIFs, carousel posts, or teaser trailers.

  • Extract key insights and use them as text posts or blog content.
     

3. Optimize for Each Platform

  • Adjust aspect ratios (e.g., 9:16 for Stories, 16:9 for YouTube).

  • Use subtitles for silent viewing.

  • Add platform-specific CTAs and hashtags.
     

4. Integrate Video into Marketing Collateral

  • Embed in email campaigns for higher engagement.

  • Use in presentations, case studies, and whitepapers.

  • Include video testimonials or demos in landing pages.

Related works

bottom of page